What Happens to Your Klaviyo Account When You Die
Quick Facts
Subscriber list
Major business asset
Flows
Automated emails sending
Revenue
May drive significant sales
Integrations
Connected to Shopify, etc.
Step-by-Step Guide
Do NOT delete or pause the account
Klaviyo subscriber lists can be worth $1-3 per subscriber. A 50,000 subscriber list could be worth $50,000-$150,000. Automated flows may be generating significant revenue daily.
Estimated time: Day 1
Add an admin user
Go to Account → Settings → Users → Invite User with Owner or Admin role. A trusted person needs access to manage the account and maintain automated email flows.
Estimated time: Day 1
Review active flows and campaigns
Check Flows for automated email sequences (welcome series, abandoned cart, post-purchase). These may be generating significant revenue on autopilot. Pause only if absolutely necessary.
Estimated time: Day 1-3
Export the full subscriber list
Go to Lists & Segments → export the full subscriber list with all profile data. This is a backup — the list is most valuable inside Klaviyo with its engagement history.
Estimated time: Week 1
Review revenue attribution
Check Analytics → Revenue to understand how much revenue Klaviyo drives. This is essential for valuing the email marketing asset as part of the overall business.
Estimated time: Week 1
Document Now Checklist
- Klaviyo login email and password
- Account/company name
- Number of subscribers
- Whether automated flows are active
- Connected e-commerce platform (Shopify, etc.)
- Approximate monthly revenue attributed to email
Last verified: June 2026. Platform policies may change. Verify current procedures directly with Klaviyo. This guide is for informational purposes only and does not constitute legal advice.
Related Guides
Domain Names (GoDaddy, Namecheap, Cloudflare)
Domains expire on a specific date. If not renewed, they become publicly available and can be registered by anyone.
Shopify
If you have an active Shopify store, orders may continue coming in. Your executor needs access immediately to fulfill or refund.
GitHub
Transfer important private repositories to a trusted collaborator or organisation. Go to Repo Settings → Transfer.
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