What Happens to Your Google Analytics Account When You Die
Quick Facts
Portal
analytics.google.com
Cost
Free (GA4) or paid (360)
Data
Export before closing
Step-by-Step Guide
Transfer property ownership to a team member
In Admin > Property Access Management, add a team member as Editor or Admin before making changes.
Estimated time: 10 min
Export historical analytics data
Export key reports (traffic, conversions, audience) to CSV or connect to BigQuery for GA4 data backup.
Estimated time: 30 min
Document which websites and apps use this analytics
List all websites and apps with the GA tracking code installed. These will lose tracking when the property is closed.
Estimated time: 15 min
Cancel GA360 subscription if applicable
If using Google Analytics 360 (paid), cancel the subscription to stop billing.
Estimated time: 10 min
Document Now Checklist
- GA4 Property ID (or UA ID)
- Websites and apps tracked
- Admin access email
- GA360 subscription status if applicable
Last verified: June 2026. Platform policies may change. Verify current procedures directly with Google Analytics. This guide is for informational purposes only and does not constitute legal advice.
Related Guides
Domain Names (GoDaddy, Namecheap, Cloudflare)
Domains expire on a specific date. If not renewed, they become publicly available and can be registered by anyone.
Shopify
If you have an active Shopify store, orders may continue coming in. Your executor needs access immediately to fulfill or refund.
GitHub
Transfer important private repositories to a trusted collaborator or organisation. Go to Repo Settings → Transfer.
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